Post by account_disabled on Mar 6, 2024 3:19:12 GMT -8
To run a successful retail business, one of the key factors in your marketing and sales strategy is knowing your Buyer Persona. What audience do you target with your products or services? Knowing your audience is crucial to being effective. Getting familiar with your buyers maximizes your return on investment (ROI) in sales and marketing activities. If you want to understand your customers better, the Buyer Persona is one of the best tools to ensure that your actions contain the right message and reach the right people. What draws a buyer's attention in a world full of complaints? Today's businesses must overcome an impressive amount of noise to capture the attention of a potential buyer. Some experts estimate that we are exposed to between 4,000 and 10,000 marketing messages a day. It is not surprising that we trust recommendations from acquaintances and even strangers more than brand advertisements or any other commercial activity.
Why are personal recommendations so powerful? Well, surely, because there is no commercial intention in them. A friend or someone with a problem like ours can offer us a more persuasive recommendation than a seller suspected Paraguay Mobile Number List of wanting to guarantee their livelihood. On the other hand, those who depend on sales will try different messages to increase them, but if these messages exaggerate the virtues of the product or service with the aim of attracting attention, it is possible that the first sale will be made, but if the buyer feels disappointed, not will buy again and also leave a review online. Furthermore, when friends or peers provide references, the words and expressions they choose adapt to our situation in a natural way. A salesperson may tell you that the weight of a sneaker improves the impact of the foot against the asphalt... But someone who has tried the shoe will respond with the type of benefit that fits your needs. To persuade buyers it is necessary to see them as people, put yourself in their shoes... Marketing has a lot to do with empathy.
If you don't know your customers' wants, needs, preferences, and experiences, your brand and messages will ring hollow because you need to be generic in the hopes of connecting with some of your recipients. If you know that one of your Buyer Persona is a 35-year-old woman, administrative, married and with a child under 5 years old, who drives a Golf and shops mainly at Hipercor, likes to go on vacation to the beach, finds it difficult to maintain her ideal weight, she is flirtatious and likes fashion, reading and being informed of the news through a local newspaper and, in addition, she has an Instagram account where she likes to share photos of her trips... You will be in a much more conducive position to Develop a visual and verbal image that connects with her interests, if you are working with a thirty-something woman in mind. In this publication we will learn how to create a Buyer Persona for your store and thus, guide your advertising, your communication, your offer and your brand, in a much more precise way to attract your ideal customer . With a little time and this help, you can create your own Buyer Personas.
Why are personal recommendations so powerful? Well, surely, because there is no commercial intention in them. A friend or someone with a problem like ours can offer us a more persuasive recommendation than a seller suspected Paraguay Mobile Number List of wanting to guarantee their livelihood. On the other hand, those who depend on sales will try different messages to increase them, but if these messages exaggerate the virtues of the product or service with the aim of attracting attention, it is possible that the first sale will be made, but if the buyer feels disappointed, not will buy again and also leave a review online. Furthermore, when friends or peers provide references, the words and expressions they choose adapt to our situation in a natural way. A salesperson may tell you that the weight of a sneaker improves the impact of the foot against the asphalt... But someone who has tried the shoe will respond with the type of benefit that fits your needs. To persuade buyers it is necessary to see them as people, put yourself in their shoes... Marketing has a lot to do with empathy.
If you don't know your customers' wants, needs, preferences, and experiences, your brand and messages will ring hollow because you need to be generic in the hopes of connecting with some of your recipients. If you know that one of your Buyer Persona is a 35-year-old woman, administrative, married and with a child under 5 years old, who drives a Golf and shops mainly at Hipercor, likes to go on vacation to the beach, finds it difficult to maintain her ideal weight, she is flirtatious and likes fashion, reading and being informed of the news through a local newspaper and, in addition, she has an Instagram account where she likes to share photos of her trips... You will be in a much more conducive position to Develop a visual and verbal image that connects with her interests, if you are working with a thirty-something woman in mind. In this publication we will learn how to create a Buyer Persona for your store and thus, guide your advertising, your communication, your offer and your brand, in a much more precise way to attract your ideal customer . With a little time and this help, you can create your own Buyer Personas.